Stormy

This picture is from Pixel Perfect edited by Kathleen Ziegler and Nick Greco. The text reads, "When asked by Allison Burton, art director at Katsin/Loeb Advertising, to create a series of illustrations for their ad campaign for Fireman's Fund Insurance, Koeb worked hard to create images that would resonate with the campaign copy. He wanted something more than the usual man in a suit that is so often associated with business insurance. Burton and Koeb discussed different approaches, and finally came to the idea of a man flying out of sandcastles, facing a coming storm. The concept was to give the insured, "License to get on with it!"

I thought this was a little timely with so many people still recovering from Hurricane Sandy.

Digital creator: Bill Koeb
Client: Katsin/Loeb Advertising
Software: Adobe Photoshop