Read Gray Matter

I found this in Advertising: New Techniques for Visual Seduction edited by Thomas Rempen. It's a little hard to tell what that red spot in the middle of the 'brain' is, but it is the cover of the magazine The Economist,  which is the client for this photo by Roy Zhang.

I think this photo is really clever. I am fascinated by the brain and how it works and when it does not. And of course, if I could make more gray matter by reading a magazine, I would -- a great reason to read The Economist. Someone must have spent some time arranging all those magazines just right. They even got the look of the central sulcus (the line down the middle). The background color fits their image at the magazine. It all really works!