Care for the Cure

It's hard to see here, but this was a clever use of typography: Care for the Cure in Typography 32. Substituting the u for the a just as in DNA changes the word from cure to care. The double helix is apparent.

Design: Knut Maierhofer
Motion design: Gabriel Weiss
Expert motion design: Cecil Rustemeyer
Brand company: KMS TEAM GmbH
Client: Amsterdam Molecular Therapeutics